MAHLE Aftermarket products in a new look: new packaging design for reliable technology in original equipment quality
Stuttgart, September 11, 2018 – Starting in 2019, MAHLE Aftermarket products will come to the workshops worldwide wrapped in new packaging. The redesign will make it even easier for workshops to get the right MAHLE product right away.
Fast recognition in the warehouse and easy handling
MAHLE presents the modern and practical look for the first time at the Automechanika in September 2018. From 2019, the first spare parts from MAHLE Aftermarket will be delivered in a new design. The conversion will be gradual and completed by the end of 2019.
Powerful colors, concise information and a clearer layout – the new packaging is designed to make life easier for distributors and workshops. The product name will be placed more prominently on the packaging. All other information is reduced to the essentials. However, MAHLE Aftermarket has not changed the safety labels – so that distributors and workshops will continue to reliably recognize original packaging from MAHLE.